The Army's new slogan

Below the asterisks, you will find the text of a letter that I sent just now to a friend who runs a small ad agency.

* * *

Here's something else to make you scream. Another agency got a $200 million ontract to come up with a new campaign for the Army. The new slogan...?

"ARMY STRONG"

I'm not kidding. That's the new "Be all you can be." Sounds like something Thongor the Barbarian might come up with, doesn't it? "Army strong! Army big! Army KILL!"

You've got other services to bid for. My suggestions:

"MARINES MIGHTY"
"AIR FORCE HIGH"
"NAVY MANLY"
"CIA SNEAKY"
"NSA OMNIPOTENT"

By the way, the CIA really is running TV commercials these days.