Holy shit. This is it.
For a while now, I've bemoaned the conventional thinking that Hillary can win this one through teevee ads and ground game. That approach is SO last century. Now, it's all about social media, Reddit, Facebook, troll armies, meme control. Most of all, it's about "shitposting," the new word for smears.
Even Republicans have decried Trump's refusal to run a traditional campaign. Why should he bother? The important thing is controlling the online narrative. We all love to bitch about the way mainstream media has covered the candidates, but the mainstream media no longer matters -- not the way it once did. Moreover, the websites we normally consider part of the alternative
media have become nearly irrelevant. These venues count only when links to planted stories legitimize the shitposts on social media.
Welcome to TrollWorld.
The evil genius behind it all is Palmer Luckey, who founded Oculus and sold it for $700,000,000. He's a homeschooled, utterly arrogant 24 year-old POS -- a tech industry libertarian
who probably read the Gospel According to St. Ayn at some point and now thinks he knows everything.
And the creature through whom he works is the mondo-bizarro white supremacist and high-tech hatemonger Milo Yiannopoulos
, lieutenant to Steve Bannon. Milo is the Ernst Roehm of cyber psy-war. Here's a quote from Milo that I've published before and will probably publish again and again:
“We live in a post-fact era. It’s wonderful,” he says, pointing to various web pages on his giant computer screen that show photos of, supposedly, Bill Clinton’s grown black son. “The Washington Post gives a truth check, and no one cares...."
And that's why we are where we are. Social media has drowned the nation in a sea of post-facts.
That's how Hillary's team lost. Generals always prepare to fight the previous war. Hillary's Generals geared up to fight a pre-Facebook, pre-Reddit battle. On the other hand: I don't know how you fight a vile creature like Milo without turning into
Milo. Maybe Axelrod could have done it.